Newsletter & Email Marketing for WordPress and WooCommerce

Email Marketing and Professional Newsletters

Email marketing sends messages to profiled lists to build brand, nurture customers, drive recurring sales and loyalty. Unlike social, it converts directly and is measurable.

How a Newsletter Works (Step‑by‑Step)

1. Lead capture

• Smart forms, targeted pop‑ups, landing pages, incentives

2. Segmentation

• Groups by interest, behaviour, purchases, demographics

3. Content

• Relevant, personalized, on‑brand

4. Sending & automations

• Schedules, welcome series, abandoned cart, behavioural triggers

5. Analytics

• Open rate, CTR, conversions, revenue

Common issues (and fixes)

Low opens

• Fix: A/B test subjects, segment by behaviour, improve sender reputation

Low clicks

• Fix: clear CTAs, concise copy, optimized images

High unsubscribes

• Fix: preference centres, frequency controls, tighter targeting

Emails in SPAM

• Fix: SPF/DKIM/DMARC, clean lists, non‑spammy copy

Tools & platforms

• Mailchimp, Brevo/Sendinblue, Klaviyo with automations, segmentation and reports
• WooCommerce integration: dynamic segments, abandoned carts, post‑purchase

Advanced strategies

• Welcome flows, abandoned cart, post‑purchase follow‑ups
• Segmentation by purchases/onsite behaviour/preferences
• A/B tests: subjects, timing, copy variants

Key metrics

Metric	What it measures	Goal
Open Rate	Opens	>20% (industry‑dependent)
CTR	Clicks	>2–5%
Conversion Rate	Sales/goals	Uptrend
Bounce Rate	Undelivered	Downtrend
Spam Complaints	Spam reports	Minimal

When to request professional help

• List not growing / opens too low
• Deliverability issues / SPAM tags
• Automations not firing
• Complex CRM/ERP integrations